What should I know before I embark on a marketing campaign, What are the three basic questions I should ask?

How does Media Planning Consultants take the guess work out of creating a targeted, well executed plan?

  • By Defining your markets based on past history, area demographics and buying attitudes, competition, and the individual objectives of the business
  • Evaluating the best media for your project based on your target market and advertising objectives
  • Assisting you with media creation and placement
  • Reviewing all advertising invoices to be sure all spots ran as placed and 'make-good' spots are fulfilled
  • Tracking your return-on-investment (ROI) to help you fine tune this and all future projects
  • For more information contact Media Planning Consultants

Based on your goals, advertising is broken into what 3 broad categories?

  • Image Advertising which is used to create company brand or product awareness among consumers. When a consumer is ready to buy or use your type of service, your name, not your competitors, come to mind first.
  • Direct Response Advertising which is used when you want to create urgency and prompt an immediate response from potential customers. For example: "Hurry in While Supplies Last"
  • Price Advertising which is used when the price point is the major benefit of the offering. Example: special sales or heavy discounts
  • For more information contact Media Planning Consultants

Different advertising objectives may require different media. How do I know which one to use?

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